Friday, March 07, 2008

The Gables Diner and Chocolate *Genocide*

An interesting thing was called to my attention earlier this week. It seems that the Gables Diner has a dessert on its menu called Chocolate Genocide. Honestly, while I eat there semi-regularly, I have never even noticed this because dessert has always been too pricey for me there, and I just never look at the menu.

So, back to this dessert. Perhaps understandably so, the term "genocide" is not one some people take lightly. For people who have lost family members to or been somehow affected by genocide, it probably doesn't feel great to see the term used casually in reference to a piece of food, just like I guess "Holocaust hash browns" might not sit well with a decent segment of the population.

The following is a letter that's made the rounds regarding this dessert and a man's attempt to get it removed from the menu. Because I don't know if he would want his name published, I'm leaving that out and have edited out a part that refers to someone unrelated to this matter.

"I recently learned that the Gables Diner serves "chocolate genocide."

When I pointed this menu item out to a server, she told me that she knew about it, that the restaurant staff had asked the owner to change it, and that he had refused to do so. After I mentioned that our family had been affected by genocide, she added that she and other staff were laughing about various menu errors in the back. Not finding genocide amusing, my party left the restaurant at that point.

A later phone conversation with one of the owners gave me no satisfaction. The hostess had mentioned his first name, but when put on the phone, he refused to identify himself further. As it is a matter of public record, I can reveal that Walter Di Benedetto is the person to whom I spoke. He did finally state that he would change the menu, but his excuse for not having done so beforehand included the phrase: "It's one letter. What you want me to do?" He took no interest in hearing about his staff's behavior. One week after this incident, I note that the menu on the web remains the same. (Note: the writer of the letter advised me that shortly after this situation began, but before he sent this letter out, the wording on the online menu had changed - more on that below).

It is clear to me that Mr. Di Benedetto did not feel any contrition for having made light of immense suffering. Never again will I patronize the Gables Diner, as long as he is one of its owners. Perhaps others who are not amused by genocide might also stop patronizing this establishment. A loss of revenue may communicate something to Mr. DiBenedetto in a way that common moral sense clearly has not. I wanted to send you a copy of this letter (which I am also distributing to the CG Gazette, the Miami Herald Coral Gables Neighbor's section, and elsewhere) to alert you to this business practice. It's probably not actionable from your side, but I still felt I should inform you about this."


Regarding the name change: the menu, at least online, now says "Chocolate Genoise", which, if I remember correctly, is an ingredient, not the name of a dessert. Part of what I was interested in figuring out was - did they originally mean to use that word and it was typoed into "genocide"? Or was that the intended name and it was changed since someone complained? And if staff had tried to get the owner to change the name, why didn't he?

Anyway, I thought I'd share this and see what the rest of you think about it.

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16 Comments:

Blogger Tigertail said...

Any business owner should know that it is not good for business to convey any negative message, anytime. It is simply in poor taste. On the contrary, I was in L.A. and I was in a dive bar that served "Prison Chili". Because of the fact that the place was a complete dump, that term fit right in. I ordered the chili and it was loaded with chopped onion - perfect for inmates.

3/08/2008 7:07 AM  
Anonymous TJ said...

I have dined at the Gables Diner on a regular basis, and I have to say the new owner is an idiot. He not only hiked the prices on this already expensive menu, but I also noticed the "genocide" spelling error. I had mentioned this to the manager and hostess and they both gave a similar response to what was mentioned in this letter.

Like the dozens of other spelling and grammar errors (not to mention randomly bold-faced words) the owner clearly does not have an eye for such things, nor does he care to fix them. In fact, his employees admitted they had mentioned this to him multiple times and they said he is "always right." I have heard he is from Argentina and not a native speaker. Obviously, no excuse.

I have not been to Gables Diner nearly as frequently as I had before, and I have to say that it's partially out of the stupidity and partially because of the prices.

By the way, I have seen Walter in person, and he looks creepy, like he just stepped out of a Laughlin casino.

3/08/2008 7:25 PM  
Anonymous Anonymous said...

Could be anything. Apart from my not ever going to the Gables Diner because I find the food brutally over priced for the quality, people do make mistakes.

In front of my house in Mexico City, in Polanco, they opened the Mexico version of Vong's. The real Vong, of course, is "Thai French Cuisine"; the owner had a huge awning spelling "Thai French Cousine", so I guess he was proud of his Tai French Female cousin.

The awning stood there for months until he caved in to all of us laughing at him and changed it.

But the new owner does come across as an insensitive jerk.

3/09/2008 8:46 PM  
Blogger Crumbs said...

I'm wondering if it's just a really bad translation of "Death By Chocolate" that you see on many menus. Maybe he doesn't understand the linguistic nuance.
(of course, he still sounds like an indecent person for reacting like he did & thankfully I don't patronize the "Diner" anyhow).

3/10/2008 10:23 AM  
Anonymous adrian salgado said...

Stopped going there a while back. Thirty bucks for breakfast is a bit much.

3/10/2008 8:07 PM  
Blogger Tere said...

I'm wondering if anyone knows how "new" this owner is? Because I ate there in the last month and there at the bar, where I always see him, was one of the owners who bought it in 2003 from the older guy who still owns Bugatti....

3/10/2008 10:47 PM  
Blogger Peaceole said...

I have to agree with most folks I stopped going there because it was too pricey and there were other places in the Gables I could go to for less. What makes this just mind blowing is that the owner knew of this and left it anyway. SO what does this tell you 1) he does not care about what his customers thinks after all who needs customers in a restaurant and 2) he is not clever enough that if his grammar is not the best to oh I don't know hire a editor to proof? My 20 year old son is available to proof read.

I say we open our own diner and call it Bloggers Revenge...

Good article

3/11/2008 7:49 AM  
Anonymous Anonymous said...

According to public records, DiBenedetto has owned the place since October 1, 2007.

3/12/2008 9:32 PM  
Blogger Sarah said...

It's entirely possible that a word processor changed the spelling from genoise to genocide. Reprinting new menus is rather expensive and if he just bought the diner less than six months ago he might have been ready to take on that expense. At least he made an effort to change the menu online.

People make spelling errors all the time. In this very blog entry about mistyping the word typed appears as "typoed".

On a side note, we can't complain about the balance of large corporations to small business if we are not going to give business to a diner over a spelling error.

3/15/2008 3:51 PM  
Anonymous Anonymous said...

True, but the posting indicates clearly that the upsetting part was not the misspelling, but rather the reactions of the staff and the owner. Did we read the same posting?

3/15/2008 8:54 PM  
Blogger Sarah said...

I disagree. Once the owner became aware of the issue did not mean he could immediately react the way the author of the letter (or authors) desired.

I believe in giving people the benefit of the doubt. It's possible that once it was brought to his attention he decided to make a change when he could afford it. And people pointing it out when there was nothing he could do in between could grow annoying.

The point to me is that an effort is being made to correct the error. We shouldn't sweat the small stuff, and in my opinion this was a misspelling that has turned into a misunderstanding.

3/16/2008 1:00 AM  
Anonymous James said...

These comments are unnecessary, this was only a grammatical error, a sick person can relate the grammatical error to a genocide.

We are permanent clients and we feel very comfortable with GablesDiner

4/19/2008 12:07 PM  
Anonymous Anonymous said...

It look like ridiculous comments, without sense. Sorry

4/19/2008 1:39 PM  
Anonymous Anonymous said...

Isn't that place owned by the Scientologists? It's right next to their headquarters umm I mean "church". Plus I've seen a lot of those space cadets walk out from the office right next to the restaurant.

4/29/2008 12:09 AM  
Anonymous Anonymous said...

If you have something against a place, my suggestion is not to give them your business. Like if you don't like what's on tv, turn the channel. Have a sense of humor, and get over the chips on your shoulders.

11/26/2008 11:26 AM  
Anonymous Anonymous said...

James's claim is BS: no need to say someone is "a sick person" because they tried to speak to an owner about something offensive, got a bad reaction, then talked about it.

12/07/2008 8:49 AM  

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